Swissquote Acquires Full Control of Yuh App for CHF 180 Million

Swiss digital banking expands as Swissquote’s Yuh acquisition creates million-account platform serving CHF 79.2 billion in assets

Key Takeaways

• Swissquote shares surge 7% after acquiring PostFinance’s 50% stake in Yuh for CHF 180 million, gaining full control of Switzerland’s leading digital finance app
• Customer base exceeds one million accounts as the acquisition brings Swissquote’s total to over 1,050,000 accounts with combined assets under management reaching CHF 79.2 billion
• Yuh achieves profitability with CHF 1.7 million net profit in 2024 while reporting 48% year-on-year account growth, demonstrating the viability of digital-first financial platforms

Introduction

Swissquote Group has completed its acquisition of PostFinance’s remaining 50% stake in Yuh, securing full ownership of Switzerland’s leading digital finance app in a deal valued at CHF 180 million. The transaction marks the conclusion of a four-year joint venture and positions Swissquote as a dominant force in Swiss digital banking.

The acquisition expands Swissquote’s customer base to over one million accounts and consolidates CHF 79.2 billion in total assets under management. Markets responded positively to the announcement, with Swissquote shares rising 7% as investors recognized the strategic value of full platform control.

Key Developments

The deal receives approval from relevant authorities and concludes the joint venture originally formed in 2021 between Swissquote and PostFinance. Both companies reached the transfer decision unanimously, with PostFinance choosing to refocus on its core competencies amid challenging market conditions.

Swissquote financed part of the acquisition through treasury shares, which increases PostFinance’s equity stake in Swissquote from its previous 5% holding. This structure maintains a strategic partnership while allowing PostFinance to concentrate on high-priority business areas.

According to Investing.com, Yuh will continue operating as an independent brand under Swissquote’s full support, with plans for tighter integration into the bank’s broader digital offerings.

Market Impact

Swissquote shares gained 7% following the acquisition announcement, reflecting strong investor confidence in the strategic value of full platform control. The market reaction indicates positive sentiment toward consolidation moves in Switzerland’s competitive digital banking sector.

The acquisition brings immediate scale benefits, with Yuh contributing 342,369 accounts and CHF 3.2 billion in client assets as of June 2025. Combined with Swissquote’s existing CHF 76 billion in assets under management, the deal creates a formidable digital banking platform.

Analysts maintain a Buy rating on Swissquote stock with a CHF 400 price target, viewing the acquisition as a logical step to deepen digital capabilities and unlock operational synergies in a rapidly evolving financial services landscape.

Strategic Insights

The acquisition positions Swissquote to compete more effectively against both traditional banks and emerging fintech platforms in Switzerland’s digital transformation. Full ownership provides comprehensive flexibility over Yuh’s development trajectory, enabling accelerated product innovation and cross-selling opportunities.

Yuh’s mobile-first approach combines banking, investing, and savings in a single platform, reflecting the global trend toward financial “super apps” that capture digitally savvy customers. The app’s 48% year-on-year account growth in 2024 demonstrates strong consumer demand for streamlined digital financial solutions.

PostFinance’s strategic exit aligns with broader industry trends of legacy institutions divesting non-core assets to focus on primary business lines. This refocusing allows traditional banks to compete more effectively while maintaining strategic stakes in innovative ventures.

Expert Opinions and Data

Marc Bürki, CEO of Swissquote, emphasizes the strategic value of the acquisition: “We remain committed to our successful, long-standing partnership with PostFinance. Today’s step allows us to integrate Yuh optimally into our overall offering, and expands our support to over one million accounts, a development which is expected to have a positive impact on Swissquote’s market perception.”

Yuh’s financial performance supports the acquisition rationale, with the platform achieving CHF 1.7 million net profit in 2024 after reaching profitability. This milestone distinguishes Yuh from many fintech platforms that struggle to reach breakeven, signaling maturity and viability in Switzerland’s digital finance market.

Swissquote reported record performance in 2024, with revenue reaching CHF 661 million and pre-tax profit of CHF 346 million. The company’s strong financial position supports its ability to invest in digital platform expansion and capture market share in Switzerland’s evolving financial services sector.

Conclusion

Swissquote’s acquisition of full ownership in Yuh represents a significant consolidation move in Switzerland’s digital banking sector, providing the scale and integration capabilities needed to compete effectively against both traditional banks and emerging fintech platforms. The transaction creates a combined platform serving over one million accounts with nearly CHF 80 billion in assets under management.

The deal demonstrates the viability of profitable digital finance platforms in Switzerland and reflects broader industry trends toward strategic consolidation and refocusing on core competencies. Swissquote gains comprehensive control over Yuh’s growth trajectory while maintaining its strategic partnership with PostFinance through increased equity holdings.